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WebP vs AVIF in 2026: Which Image Format Should You Use?

Two next-generation image formats battle for dominance. Here's an honest, data-driven comparison to help you choose the right one.

Quick comparison table

FeatureWebPAVIF
DeveloperGoogle (2010)Alliance for Open Media (2019)
Compression vs JPEG25–35% smaller40–50% smaller
Browser support (2026)~97% global~92% global
Encoding speedFastSlow (3-5× slower)
Max resolution16383×16383 pxEffectively unlimited
Animation supportYesYes
HDR supportLimitedFull
Lossless supportYesYes

Compression quality comparison

In real-world tests with photographic images:

  • At equivalent visual quality, AVIF files are typically 20–30% smaller than WebP.
  • WebP shines at fast encoding — important for real-time image processing tools like PhotoResizer.in.
  • AVIF excels with smooth gradients and skin tones, producing fewer banding artefacts.
  • Both significantly outperform JPEG for photographic content.

When to use WebP

  • You need maximum browser compatibility.
  • Your workflow requires fast encoding/decoding.
  • You're serving images through a CDN that supports WebP natively.
  • You're converting from JPEG and need a drop-in replacement.

Convert images to WebP with our free WebP converter.

When to use AVIF

  • Maximum file size reduction is your priority.
  • Your audience uses modern browsers (Chrome 85+, Firefox 93+, Safari 16.4+).
  • You're working with high-quality photography or HDR content.
  • Encoding speed isn't critical (batch processing overnight).

The best strategy: Use both

Modern HTML gives you the <picture> element to serve the best format per browser:

<picture>
  <source srcset="image.avif" type="image/avif">
  <source srcset="image.webp" type="image/webp">
  <img src="image.jpg" alt="Description">
</picture>

This serves AVIF to browsers that support it, WebP as a fallback, and JPEG as the universal fallback.

Frequently Asked Questions

Is AVIF better than WebP?

For compression efficiency, yes — AVIF typically produces 20–30% smaller files at the same quality. However, WebP has broader browser support and much faster encoding. The "better" format depends on your priorities.

Does Safari support AVIF?

Yes, Safari supports AVIF from version 16.4 onwards (released March 2023). All major browsers now support AVIF in 2026.

Should I convert all my images to AVIF?

Not necessarily. Use AVIF as the primary format with WebP and JPEG fallbacks. Some older browsers still don't support AVIF, so always provide alternatives.

Ready to resize your photo?

Use our Image Resizer to hit exact KB and pixel targets, or try the Background Color Changer for a perfect white backdrop.